BACARDI OAKHEART
BACARDI OAKHEARTThis new spiced rum from Bacardi has a nose of oak barrel staves with the essence of bourbon or brandy, background notes of dried fruits including apricot, orange, raisin, cherries, and a heavy delivery of butterscotch. To achieve the flavor, maple, cinnamon, nutmeg, honey, vanilla, and caramel are added... Read More
Newcastle Brown Ale
is running the “Your Beer. YourGear.” fall retail program designedto provide added value in-storevia cross merchandising offers andonline via customizable Newcastlegear. From t-shirts and baseballcaps to messenger bags and hoodies,consumers can customize a variety ofbranded merchandise and receive adiscount by going online and enteringthe UPC from their Newcastle bottle.POS materials... Read More
Charles Krug Winery
The Peter Mondavi Sr. Family in conjunction with the 15Oth anniversary of NapaValley’s first winery, has launched a search for the oldest Charles Krug Winery bottle inexistence. Founded in 1861, Charles Krug Winery is the birthplace of the Napa Valley wineindustry and has been in the Peter Mondavi Family for... Read More
Dos EQUIS
For Halloween Dos EQUIS is running“Masquerade” – a program featuringthe brand’s Most Interesting Man in theWorld. Beginning October 1, shopperscan check in through their mobiledevices to claim instant rewards, gainaccess to content and collect clues toearn points at retail. At the end, TheMost Interesting Man will award six ofhis most... Read More
AUCHENTOSHAN LOWLAND SINGLE MALT SCOTCH WHISKY
and the United States Bartenders’ Guild are running the “Auchentoshan Switch” contest that will take one US bartender to London and one UK bartender to New York City. They will literally switch jobs and countries for two weeks (US bartender goes to 69 Colebrooke Row in London which is home... Read More
TOMMY BAHAMA
has initiated a search for a Rumologist using a social media campaign. The grand prize is $5O,OOO, a Tommy Bahama wardrobe and the job of being the company’s chief rum consultant and rum ambassador for the next year. The Rumologist will also help create new cocktails and rum-inspired menus at... Read More