PRIVATEER SILVER RESERVE RUM
PRIVATEER SILVER RESERVE RUMMade in Ipswich, Massachusetts, this reserve silver rum is now available. Lightly floral with notes of cotton candy, sweet basil, anise, and a hint of butterscotch culminating in a silky finish, this rum captures the natural flavors straight from the cane. Suggested retail is $28 dollars. For... Read More
BELVEDERE and (RED) SPECIAL EDITION BOTTLE
BELVEDERE and (RED) SPECIAL EDITION BOTTLEBelvedere Vodka has joined forces with the non-profit (RED) to launch a special edition bottle. Fifty percent of proceeds go to the Global Fund, which finances programs to combat HIV/AIDS in Africa. Suggested retail is $29.99. Available in September from United Liquors.
Heineken Light
Heineken Light has launched a holistic summer marketing effort with new ads under its “Be a Man of the World” platform. The campaign highlights “Occasionally Perfect” experiences that people have, emphasizing the notion that while every occasion is not right for Heineken Light, the beer is a perfect fit for... Read More
PUCKER VODKA
PUCKER VODKA and Patti Stanger, star of Bravo’s “Millionaire Matchmaker” are teaming up for the brand’s “Break Up and Match Up” program. Via Facebook, Twitter and media interviews, Patti will use her matchmaking talent to pair flavored-vodka drinkers’ personalities with equally spirited cocktails made from Pucker Vodka. For more information... Read More
IT’S A GOOD THING THERE’S AN APP FOR THAT
Martha Stewart Living Omnimedia and Callaway Digital Arts have released the Martha Stewart Cocktails App for the iPad at the App Store. Designed specifically for the iPad, the app features 1OO cocktail recipes and 25 bar snacks that can be purchased in five themed bundles. It includes “how-to” videos, bar... Read More