REDBREAST WHISKEY

Irish Distillers and Pernod Ricard USA are running a new initiative: Single Pot Still Whiskeys of Midleton aimed at promoting the heritage of Irish whiskey.  Improved packaging for the Redbreast range is set to enhance the portfolio.  Each expression will bear the “Single Pot Still Whiskeys of Midleton” quality mark on the back label.  The Redbreast range retains its distinctive shaped bottle, label and logo, with additional elements such as a wood cut illustration of a pot still, printed on copper foil and, by way of explaining the origin of the name of Redbreast, a robin motif.  The descriptor “single pot still Irish whiskey” is given a clear presence on the front label.  A color code has also been introduced with burgundy distinguishing Redbreast 12 Year Old from the green Redbreast 15 Year Old.  Gift cartons for both expressions have also benefited from a considerable upgrade with heavier carton stock and the use of emboss and copper foil devices.  Available from United Liquors.