June 30, 2011

have initiated a new cross-platform advertising partnership.  The centerpiece of the collaboration is four, 3O-second vignettes that bring to life the brand’s new campaign, “It is what it isn’t,” tied to four of Discovery Channel’s top series, including Swamp Brothers, Man vs. Wild, Auction Kings, and Gold Rush.  The vignettes... Read More

has launched the second film from its global “Open Your World” campaign, called “The Date”.  The film premiered on Heineken’s YouTube channel and Facebook page and follows the Clio award-winning film “The Entrance”, which launched in December.  Directed by Fredrik Bond, the film is a high-energy story following the Heineken... Read More

has launched “Go F Yourself” – short for Go Fan Yourself (GFY), a new Facebook application that allows consumers to create fan pages for their alter egos.  An extension of the “Would You Have a Drink With You” ad campaign that featured Hugh Hefner, Julia Stiles and Biz Stone, Go... Read More

has a new campaign – “Bacardi Together”. As part of the platform, the brand has unveiled a 3O-second TV spot titled “Inventions” which underscores the notion that life is better shared with others and suggests everything invented, including essential creations such as fire and the wheel, was for the purpose... Read More

has released a 3O-second TV ad titled “Reunion” as part of its summer consumer campaign.  The spot will run on national cable networks.  It’s supported by a compre-hensive media, digital and PR campaign.  “Reunion” begins with a toast to “It’s been too long” – communicating the importance of people getting... Read More

has launched the “Corona Beach Getaway” sweepstakes which gives customers a chance to win one of 1OO trips to Mexico by finding custom-wrapped Corona bottles or cans in stores.  Specially-marked beach bottles and cans with unique codes have been randomly inserted into packages nationwide.  Consumers can use the code to... Read More