The indispensable tool for the Massachusetts adult beverage trade.
Day

June 30, 2011

NARRAGANSETT SUMMER ALE

This light session ale features two row pale malt and citra hops, a newer variety of hops with aromas of citrus and passion fruit that complement the pale malt perfectly.  Golden blonde in color, its pour produces a generous white head and balanced carbonation.  The malt flavor is smooth and...
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ABSOLUT ORIENT APPLE

This is the 13th flavor addition to the brand’s portfolio.  Made with no sugar or artificial flavors, it combines the fresh taste of apples with tangy ginger.  Suggested retail is $2O for a 75Oml.  Also available in 5Oml and 1L bottles from Horizon Beverage Company.

CJ CRUNK JUCE

Gila Brew Co. has relaunched this line with new packaging and flavors including grape, fruit punch and watermelon.  Packaged in 23.5-ounce cans, it is available in both 6% and 12% ABV to meet state requirements.  Suggested retail is $2.49 to $2.99 per can.  Available from Atlas Distributing.

BODEGA ELENA WINES

The Bodega Elena portfolio includes a Malbec, Chardonnay and a red blend.  The Malbec is fruit-forward with dark intense flavors.  The Chardonnay has hints of apple and maple.  A combination of Malbec, Syrah and Bonarda, the plush and dark red blend has dried cherry characteristics.  Suggested retail for each is...
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JIM BEAM DEVIL’S CUT

This new release from Jim Beam is created using a proprietary process that extracts the liquid trapped inside the wood of the bourbon barrels.  The result is a robust premium bourbon with a deep color, aroma and character that showcases notes of wood, oak and vanilla derived from the barrel...
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COURVOISIER ROSÉ

Packaged in the iconic Josephine bottle, this new release is a blend of Courvoisier cognac and premium French red wine grapes.  The profile features notes of blackberry, black currant and a touch of cherry, complemented by vanilla, honey and vine-peach flavors.  The 36 proof liquid is best served chilled or...
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MIONETTO USA

has kicked off a “Live Lively!” sweepstakes campaign which is being promoted via QR (quick response) codes on the Mionetto Prosecco Brut DOC neckers and at mionettousa.com.  By scanning the QR code located on the Prosecco Brut necker with a cell phone, the entry form will appear on the phone...
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KETEL ONE

has initiated its new “Gentle-men, This is Vodka” advertising campaign that launched with spots airing on networks including ESPN, Comedy Central and Discovery Channel.  Out-of-home ads will appear in major metropolitan cities and digital advertis-ing will take place with online media such as hulu.com and cnn.com.