KORBEL CALIFORNIA BRUT 2OO9 CHAMPAGNE
KORBEL CALIFORNIA BRUT 2OO9 CHAMPAGNEMade with organically grown grapes, this is the third release of this California sparkler. Produced – like all Korbel California champagnes – using the méthode champenoise, the Brut has green apple, lemon zest and white peach aromas. Fresh citrus and apple flavors also are accompanied by... Read More
MALIBU TROPICAL SEA BREEZE
MALIBU TROPICAL SEA BREEZEThis is the newest addition to join Malibu’s line of premixed cocktails that includes Rum Punch, Caribbean Cosmo and Tropical Mojito flavors. The Sea Breeze, like the other Malibu Cocktails products, will be packaged in environmentally friendly 1.75L pouches which are made of soft plastic that allows... Read More
MALIBU BLACK AND CRANBERRY-CHERRY
MALIBU BLACK AND CRANBERRY-CHERRY These are the two newest additions to the Malibu portfolio. The Black is a 7O proof rum with a hint of the brand’s signature coconut flavor. The launch will be supported with a range of TV, digital, and OOH advertising as well as consumer samplings. At... Read More
CAPTAIN MORGAN
is running a new series of ads featuring the re-imagined history of privateer and brand icon, Captain Henry Morgan. The 6O-second spots are being directed by Academy Award-winning director Tom Hooper (Best Director, “The King’s Speech”). The campaign will feature a dedicated responsible drinking ad with additional spots rolling out... Read More
“FREIXENET TASTINGS & TAPAS TRUCKâ€
is a new experiential promotion capitalizing on the current mobile food trend. The first branded truck to present cava and tapas, it will visit five east coast cities during the month of June and will be in Boston JUNE 9 to 12. The mobile tour will feature various daytime “pop-ups”... Read More
NEWCASTLE BROWN ALE
has brought back its “Your Beer. Your Glass.” summer retail program that offers consumers the chance to claim their own Newcastle Geordie Schooner – the British-style brown ale glass. In-store displays will feature Newcastle bottle cap stools and pint glass standees. POS materials prompt consumers to either mail in six... Read More
DOS EQUIS
is running the “League of the Most Interesting” summer program. Elements of the effort include in-store incentives, instant rewards, social media marketing, and live events. At retail there will be League of the Most Interesting displays and POS materials along with special MIR and IRC offers on “energy enhancing” foods... Read More
MILLER LITE
is running a “Taste Points” summer program that allows consumers to collect points found on specially marked packages of Miller Lite and by checking-in on foursquare at participating bars and restaurants for a chance to win thousands of prizes, including three grand prizes. To support the program, the brand is... Read More
GOOD, BAD AND UGLY . . . IT’S ALL THE SAME
Here’s some good news for wine drinkers’ wallets, bad news for wine makers. In a recent blind taste test conducted in England, volunteers were unable to distinguish between expensive and cheap wine. An expensive wine may well have a full body, a delicate nose and exceptional finish, but chances are,... Read More
AN OFFER THEY COULDN’T REFUSE
He was a man on a mission. Famed winemaker and director Francis Ford Coppola has acquired the iconic Inglenook trademark from The Wine Group. As such, his celebrated Rubicon Estate in Rutherford, Napa Valley will be known by its historic original name, Inglenook. Coppola has now fulfilled the promise he... Read More