THE NEW APP IN TOWN
There’s a new app in the Bay State and it just might be revolutionary in its concept. Red White Boston is designed to bring retailers’ personal picks right to the consumer’s smartphone before they’ve even entered the store. The idea of the app is to capitalize on the 8O% (or... Read More
BOSTON WINE WEEK KICKOFF RECEPTION
The first annual Boston Wine Week got a head-start with a kickoff reception hosted by Boston Wine Week Founder Babak Bina at BiNA osteria, one of several restaurants he co-owns with his sister. Wine and champagne flowed as Mayor Tom Menino, City Council President Mike Ross and Babak Bina gathered... Read More
APPLETON RUM “From BeanTown to Kingstonâ€
Appleton Estate Reserve recently blanketed the entire two levels of Boston’s busy South Station. Travelers into and out of the train station were invited to visually “Sip. Up.” as they were treated to dozens of high impact graphic panels (76 of them to be exact) that showcased The Rum that... Read More
SHIPYARD BREWING COMPANY
is offering a three-day educational vacation that provides guests the opportunity to experience a day in the life of a brewer, ask questions and get hands-on in the brewing process. This all-inclusive package includes: two nights lodging at the King’s Port Inn in Kennebunk, Maine; a special welcome reception and... Read More
Eagle Rare Single Barrel Bourbon Whiskey
is introducing the Rare Life Award. This annual honor will be awarded to one person with an amazing life story that demonstrates the Bourbon’s core values of courage, leadership, survival, heroism, devotion, and character. Nominations are now being accepted for the “Lead a Rare Life” contest at eaglerarelife.com. The winner... Read More
SKYY VODKA
has a new ad campaign “Skyy Sexy”. Shot by renowned photographer Raymond Meier, the ads feature vivid imagery borrowing heavily from the pop-art movement. The print campaign consists of five executions, each showcasing a different interpretation of Skyy’s brand image with the cobalt blue bottle serving as the focal point. ... Read More
Southern Comfort
has returned to TV with an extensive national cable and digital buy coinciding with the off-premise roll out of the new Southern Comfort Lime. The 15 second spot runs through December on sports, entertainment and comedy channels, including ESPN, ESPN2, Comedy Central, E!, USA Network, TBS, Discovery, FX, and Spike. ... Read More
Bacardi USA
and the National Basketball Association (NBA) have launched The Gold Standard Scholarship Program that will provide more than $35O,OOO of financial assistance to adult students (aged 21+), from the African-American and Hispanic communities. The program, which is being conducted in partnership with the Thurgood Marshall College Fund (TMCF) and the... Read More
Woodford Reserve Bourbon
and Esquire are teaming up to give eligible bartenders and at-home mixologists the chance to win a trip to New York City as part of the “Craft the Ultimate Manhattan” contest. Through November 3O, eligible consumers can submit their own recipe at wellcraftedmanhattan.com. Entries will be judged in the categories... Read More