STOLICHNAYA VODKA

“Could you be the next Stoli Original?”  STOLICHNAYA VODKA is asking this question to consumers as part of the brand’s search for the next Stoli Original, a key consumer component of the “Would You Have a You Have a Drink With You” ad campaign which launched with celebrity Originals Hugh Hefner and Julia Stiles.  Running through December 14, Stoli has debuted an online casting call through facebook.com/stoli in which individuals 25-years-old and older apply for a chance to be featured in the ad campaign and receive a fee of $25,OOO.  On November 1, thirty finalists, selected from the online entries, will be asked to submit a two-minute online audition video in which they illustrate their originality and pioneering spirit.  The brand will select the next Stoli Original based on their favorite ground-breaking video.  The winner will be announced on December 14 and will be featured in digital ads breaking in 2O11.  The campaign is supported with a targeted online media campaign which features high impact “Live a Life of Flavor” flash display ads on websites including dailycandy.com, thrillist.com, playboy.com, urbandaddy.com, and blackbook.com.  For additional information visit facebook.com/stoli.