The indispensable tool for the Massachusetts adult beverage trade.
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September 30, 2010

COLD RIVER GIN

COLD RIVER GINHandcrafted and batch-distilled in a copper pot still in Freeport, Maine, this new gin from Cold River Distilleries is based on a 4OO-year-old traditional recipe using seven traditional botanicals.  From ground to glass, it is made in one distillery using ingredients entirely from Maine.  The gin’s nose is...
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REDBREAST 15 YEAR OLD PURE POT STILL IRISH WHISKEY

REDBREAST 15 YEAR OLD PURE POT STILL IRISH WHISKEYThis award-winning triple distilled, unblended whiskey is now available in the US.  Distilled from malted and unmalted barley in traditional copper pot stills, it is matured for a minimum of 15 years in a combination of old Spanish Oloroso sherry casks and...
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KAHLÚA PEPPERMINT MOCHA

KAHLÚA PEPPERMINT MOCHA This limited edition holiday release from Kahlúa is a balance of 1OO% Arabica coffee combined with peppermint and the taste of dark chocolate derived from cocoa beans.  The release is being supported with merchandising and POS materials and samplings with an emphasis on seasonal drinks.  Suggested retail...
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SAUZA TEQUILA

 has partnered with celebrity chef, TV personality and cookbook author Marcela Valladolid to educate women on how to make margaritas when entertaining at home.  The effort kicks off with a web and Facebook campaign and media appearances.  Sauza and Chef Marcela will equip women with simple and easy-to-follow food and...
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CROWN ROYAL

 with the help of legendary football coach Jimmy Johnson, is running the first-ever “Crown Royal Jimmy Bowl”.  The day after the Super Bowl, two fans and their team of four friends each will hit Cowboy Stadium in Dallas for a game of flag football.  Two-time world champion coach Jimmy Johnson...
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STOLICHNAYA VODKA

“Could you be the next Stoli Original?”  STOLICHNAYA VODKA is asking this question to consumers as part of the brand’s search for the next Stoli Original, a key consumer component of the “Would You Have a You Have a Drink With You” ad campaign which launched with celebrity Originals Hugh...
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BELVEDERE VODKA

 has launched a worldwide “Dream Job” campaign.  The successful candidate will be awarded a $1OO,OOO Global Brand Ambassador role working alongside Head of Spirit Creation and Mixology Claire Smith, representing the brand on a global stage, educating bartenders and creating cocktails.  From now through October 15, entrants can submit short...
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BREW @ THE ZOO

The first annual BREW @ THE ZOO will be held at the Franklin Park Zoo on Saturday, OCTOBER 2 from 5 to 9pm.  Brew @ the Zoo is a “beer tasting” event featuring stations hosted by local restaurants, caterers and breweries – as well as an opportunity to stroll among...
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THREE OLIVES VODKA

Grammy award-winning rapper, songwriter and actress Lil’ Kim will be appearing in the THREE OLIVES VODKA “What’s Your O-Face?” national ad campaign and in-store merchandising in support for the brand’s newest flavor: Three-O Purple – a blend of imported English vodka and frozen crushed grapes.  The launch of Purple will...
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