CAMPARI

CAMPARI
As part of the brand’s 15O-year anniversary celebration, Campari has enlisted three contemporary international artists: avaf, Tobias Rehberger and Vanessa Beecroft, for the Campari Art Label Project, an initiative which highlights the long-standing relationship between the brand and the art world.  Avaf, an art collective self-described as “nomads”, presents an interpretation of a strong and independent female, a cross-breed between jazz singer Nina Simone and Egyptian queen Nefertiti.  Vanessa Beecroft, a well-known artist celebrated for her performances and her watercolors, imagined an ethereal female character wrapped in a fantastic head of hair – red – like the glass of Campari she is holding.  Artist Tobias Rehberger rounds out the artistic trio, bringing his neo-rationalist world to life by means of digital design.  His label is built around the concept of a “magic potion” or a “bewitched beverage” emphasized by bright colors.  The Campari bottles with the artistic label will be available in 75Oml and 1L sizes beginning in late July.  Available from Horizon Beverage, MS Walker, Ruby Wines and United Liquors.