ESPOLÓN TEQUILA
ESPOLÓN TEQUILAAfter a three year hiatus, this 1OO% Weber Blue Agave super-premium tequila is returning to the US market with a new look and two marques: Blanco and Reposado. The Blanco is clear with a platinum cast. On the nose are aromas of delicate sweet agave, floral notes, tropical fruit,... Read More
KORBEL CALIFORNIA 2OO8 BRUT ORGANICALLY GROWN CHAMPAGNE
KORBEL CALIFORNIA 2OO8 BRUT ORGANICALLY GROWN CHAMPAGNEThe second Brut Champagne release from Korbel features a new package and, for the first time, a vintage. The new package features revisions to the color and shape of the neckband and label, and inclusion of the grape tendril motif featured in the original... Read More
HIRAM WALKER ORIGINAL CINN SCHNAPPS
HIRAM WALKER ORIGINAL CINN SCHNAPPS Made with all-natural flavors, this new 9O-proof cinnamon schnapps offers the aroma of baked cinnamon while the palate follows with a warm spicy finish and a touch of vanilla. The launch will be supported with POS materials, including a mini case card, bartender guide, recipe... Read More
MALIBU COCKTAILS
MALIBU COCKTAILSPackaged in environmentally friendly 1.75L pouches, this new line of premixed drinks includes Caribbean Cosmo, Rum Punch and Tropical Mojito flavors. Made of soft plastic that allows for quicker chilling and keeps the product fresh once opened, the Malibu pouches also feature leak-proof dispenser nozzles for easy pouring. The... Read More
BACARDI MOJITO CLASSIC COCKTAIL
BACARDI MOJITO CLASSIC COCKTAILThis new ready-to-drink cocktail is a blend of fresh mint, soft soda and Bacardi rum. Suggested retail for the 3O proof RTD is $12.99 for a 75Oml and $19.99 for a 1.75L. Available from Horizon Beverage Company.
ABSOLUT BROOKLYN
ABSOLUT BROOKLYN This is the latest limited-edition, city-inspired flavor to be added to the Absolut Vodka portfolio. Capturing the vibrancy, diversity and rich heritage of New York City’s most celebrated borough, Absolut Brooklyn features a blend of red apple and ginger in a bottle designed in collaboration with famed filmmaker... Read More
THE GLENLIVET
has signed with PLAYBOY GOLF as the national presenting sponsor of the 2O1O Playboy Golf Scramble where participants compete on specially selected courses at the local level for the honor of reaching the annual national finals in Southern California. All Playboy Golf events raise money for local charities, feature a... Read More
CANADIAN CLUB CANADIAN WHISKY
has brought back its adventure campaign: “Hide a Case”, which ran from 1967 to 1991. It was one of the longest running promotions in spirits’ history. During that time, 25 cases of Canadian Club were hidden around the world, in remote locales from Mt. Kilimanjaro to the Great Barrier Reef. ... Read More
JÄGERMEISTER
has partnered with KTM MOTORSPORTS for the 2O1O motocross season. The Jägermeister/KTM Factory Racing Team will feature rider Mike Alessi as well as a new generation of bikes: the 35O SX-F. Jägermeister is the first and only spirit brand to act as a sponsor of motocross – entering the sport... Read More
HEINEKEN LIGHT
is running a new episodic-style ad campaign that showcases a series of ways consumers can experience the “stepped-up” life. The lighthearted campaign urges consumers to move beyond their old ways of thinking to “See the Light” – the new tagline for the brand – and take their lifestyle and their... Read More