BACARDI TORCHED CHERRY
BACARDI TORCHED CHERRYThe newest flavored rum from Bacardi is made with Barbados cherries (also known as Acerola) and an infusion of Torch Plant aloe, a South African plant. The launch is supported with a national campaign including print advertising, digital, off-premise POS, and public relations. Suggested retail is $13.99 for... Read More
Jim Beam Bourbon and Kid Rock
are partnering for a first-of-its-kind campaign alongside Atlantic Records, offering fans exclusive downloads of Kid Rock’s music. These downloads, available via tear pad or on special edition gift cartons of Jim Beam and Red Stag, mark the first time a spirits brand and major record label have worked together to... Read More
The Jacob Leinenkugel Brewing Company
is introducing “Camp Leinie’s”, a sweepstakes offering fans the chance to live, dress and play like a Leinie. Running through August, the interactive sweepstakes invites craft beer fans to enter the Official Entry Code found on neck labels from specially-marked packages of Leinenkugel’s Classic Amber, Summer Shandy, Sunset Wheat, and... Read More
Heineken
Heineken is running “Plug into Summer”, a promotion aimed at bringing music experiences from some of the hottest artists in the US – Kid Cudi, The Hold Steady, Cold War Kids, Tito El Bambino, and more – to consumers through Labor Day. The program combines promotional packaging, state-of-the-art shot code... Read More