HEINEKEN USA
recently celebrated its 14 year relationship with the Congressional Black Caucus Foundation (CBCF) at the Foundation’s annual CBCF Spouses dinner held at The National Museum of Women in the Arts in Washington, DC. During the dinner, Heineken USA and the CBCF presented 12 scholarships, to students 21 years of age... Read More
ABSOLUT VODKA
newest campaign, Drinks, is a collaboration between renowned fashion photographer Ellen Von Unwerth and actresses Kate Beckinsale and Zooey Deschanel. With the tagline, “Every Drink is an Exceptional Experience”, the ads are a tribute to those drinks that changed the playing field within the cocktail community and continue to have... Read More
PERNOD AUX PLANTES d’ABSINTHE SUPERIEURE
“Creator of Absinthe in 18O5”, has unveiled this multi-disciplinary contest to celebrate and award today’s emerging visual artists. Pernod Absinthe was founded in France at the beginning of the Belle Epoque in 18O5. During the 19th Century the brand became a familiar feature of Bohemian cafés and artist salons. To... Read More
conference.cognac.fr
The Bureau National Interprofessionnel du Cognac (BNIC) has launched a trilingual training website – featured in English, French and German – aimed at wine and spirits professionals, trainers, educators, journalists and anyone wanting to know more about Cognac. Key elements include: Introductory Level One (VS), for beginners; Intermediate Level Two... Read More
HomebrewersAssociation.org
The American Homebrewers Association (AHA) has launched an all-new interactive and educational website. It includes the AHA Forum – an online discussion group for all topics of homebrewing, which is open to everyone; Homebrewopedia: a Recipe Wiki – a wiki-based resource, allowing homebrewers to share their recipes and brewing knowledge. ... Read More
jager.com
Jägermeister has redesigned its website, which hosts the brand’s first-ever online store and one of the industry’s only social media newsrooms – jagershop.com and press.jager.com respectively. The interactive site is centered on the iconic green bottle, which transforms into various Jägermeister facets and takes the user through explorative navigation. The... Read More
Boston Iron Bartender Competition
On Monday, November 16, M Bar and Lounge hosted the first ever (ri)1 Boston Iron Bartender Competition. Eight teams made up of two bartenders each were challenged to create signature cocktails using (ri)1 rye whiskey. First Place went to Laris Gacanovic and Guillaume Rousseau (Team Europa) of M Bar &... Read More
Ray of Hope
As part of its ongoing to commitment to fighting breast cancer, the Horizon West sales team of Horizon Beverage Co. has donate the money for every case of Five Rivers wine sold in Western Massachusetts during September and October to “The Rays of Hope” at Baystate Medical Center in Springfield. ... Read More
Malibu Reef Check Program
On November 1, ten interns with the Malibu Reef Check Program took off from points across the US and headed to Bangkok, Thailand, the first stop on their adventure where they are joining forces with Reef Check to help raise awareness of the program’s mission to monitor, protect and rehabilitate... Read More