The indispensable tool for the Massachusetts adult beverage trade.
Day

October 27, 2009

JAMESON IRISH WHISKEY

JAMESON IRISH WHISKEY is running its first-ever TV advertising campaign in the US.  The campaign focuses on tall tales of John Jameson and the passion he had for his whiskey.  The spot takes place in 1781, with John Jameson on a ship transporting barrels of his whiskey.   When a fierce...
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MixMastersusa.com

Dekuyper has launched MixMastersUSA.com, a first-of-its-kind website designed and created by bartenders for bartenders. The online community allows bartenders to create profiles, “follow” one another and download widgets and applications that focus on relevant, up-to-date information on bartending and the spirits industry.  Featured site tools include the “Drink Shrink”, “Cocktails...
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PULLING UP VINES

When the price is right, it’s right – and French winemakers need money. In exchange for remuneration from the EU, French wine producers are planning to uproot more than 15,OOO hectares of vines in the 2OO9/2O1O growing season. According to state agency FranceAgriMer, more than 3OOO applications to uproot vines...
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FRANCE RECLAIMS ITS CROWN

France has had little to cheer about during the last few years. But now there’s something to make winemakers smile: the country has regained its status as the world’s biggest wine producer, after having been overtaken by Italy last year, Italy’s largest farmers’ association Coldiretti recently reported. France, with its...
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CRUSHPAD GOES to FRANCE

The internet’s a beautiful thing – with a click of the button you can do just about whatever you want. And now, from the comfort of your own living room, you can custom blend your own Bordeaux. Crushpad, the popular California-based company that offers clients the opportunity to make their...
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Arthur Guinness Fund Established

GUY SMITH ARTHUR-GUINNESS FUND, DARCIE COOKSON-YOUTH BUSINESS AMERICA and GWIN IFILL-CLINTON GLOBAL As part of the 25Oth anniversary celebration honoring its founder, the makers of Guinness beer recently announced a commitment at the Clinton Global Initiative to develop a micro lending program in the United States for young adults of...
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