DOS EQUIS

Playing off of its Most Interesting Man campaign, DOS EQUIS is unmasking the brand’s “Most Interesting Tricks” Halloween program.  For the month of October, Most Interesting Tricks retail displays will feature a Dos Equis branded steamer trunk, framed portraits of the Most Interesting Man and Dos Equis Most Sacred Magician Tricks along with pole toppers, price cards, base wrap, and cooler decals.  For on-premise promotions, Dos Equis brand ambassadors will be on hand to invite consumers to perfect the art of the illusion and learn magic from the Dos Equis bag of tricks.  On-premise items will include table tents, pennants and coasters.