“Be WISEâ€
The International Institute for Alcohol Awareness (IIAA) has launched “Be WISE” a program aimed at curbing underage and problem drinking on college and university campu e unique challenges of alcohol abuse in their communities. The program calls on university administration officials, faculty, parents, students, retailers, and law enforcement to mobilize... Read More
“Live with Chivalryâ€
Chivas Regal is running “Live with Chivalry” an advertising campaign that celebrates the concepts of masculine brotherhood, honor and integrity. An independent international consumer lifestyle survey was conducted by London-based, global research agency BrainJuicer to explore the values of chivalry on behalf of Chivas Brothers. Of the nearly 3OOO respondents... Read More
RETAILER of the YEAR
RETAILER of the YEAR Ryan Maloney third from left, owner of Julio’s Liquors in Westborough, has been honored as a 2OO9 Brown-Forman Retailer of the Year. Maloney was presented with the award in a ceremony during the American Beverage Licensees 7th Annual Convention on March 3 in Las Vegas. Brown-Forman... Read More