MALIBU ISLAND MELON
This is the newest flavor to join the Malibu family which includes Malibu, Tropical Banana, Mango, Pineapple, and Passion Fruit. A digital campaign will support the launch, with web films that will appear on video sites such as Hulu.com and Fox.com. These comedic shorts will be accompanied by traditional web... Read More
HENNESSY BLACK
This new cognac from Hennessy is a blend of 35 to 45 select pale gold-colored eaux-de-vie that are chosen for their intense, floral, and complex character. The blend picks up its fresh and flowery character as a result of aging in oak barrels originally used for Hennessy Privilege V.S.O.P and... Read More
THE GLENMORANGIE COLLECTION GIFT PACK AND FATHER’S DAY GIFT PACK
Along with a 1OOml bottle of Glenmorangie Original the Collection Gift Pack includes a 1OOml bottle of each expression in the Glenmorangie Extra Matured Range: the rich and full-bodied sherry cask “Lasanta”, the velvety smooth port cask “Quinta Ruban” and the sauternes cask “Nectar d’Òr”. The whiskies feature a variety... Read More
DEKUYPER BURST BAR SHOTS
DEKUYPER BURST BAR SHOTS LEMON DROP, ALABAMA SLAMMER AND SEX ON THE BEACH These three pre-mixed flavors are joining the DeKuyper Burst Bar Shots lineup that includes Washington Apple, Red Headed Burst and Kamikaze. Available in 5Oml, 375ml, 75Oml, 75Oml plastic traveler and 1L bottles with a suggested retail of... Read More
GUINNESS 25O ANNIVERSARY STOUT
To mark the 25Oth anniversary of the signing of the 9OOO year lease on St. James’s Gate brewery Guinness 25O Anniversary Stout will be available in a limited release (approximately six months).This is the first new stout offering in the US from Guinness since 1966 when it was first introduced... Read More
BEEFEATER 24
This new release from Beefeater contains a blend of 12 natural botanicals sourced from around the world including hand-prepared grapefruit, bitter almond, orris root, and Seville orange peel. Accents of rare Japanese Sencha Tea and Chinese Green tea create a balanced, multi-layered gin. Distilled in London, Beefeater 24 takes its... Read More
L’OR DE JEAN MARTELL
This new release from Martell is a double distillation of the clearest of eau-de-vie a combination of the four finest growths – Grand Champagne, Petite Champagne, Fins Bois, and Borderies – and a lengthy maturation in fine-grain oak barrels. The Cognac is encased in a hand-blown teardrop-shaped decanter made of... Read More
RED STAG BOURBON
This Kentucky Straight Bourbon Whiskey infused with natural flavors is a new release from Jim Beam Bourbon. Through a unique process natural black cherry flavors are infused into four-year-old Jim Beam. The tasting notes are distinctively fruity, without disguising the familiar, rich nose of the Bourbon. The corn sweetness and... Read More
Heineken “Blok†Party
HEINEKEN and HEINEKEN LIGHT are running a summer retail program encouraging consumers to host a Heineken “Blok” Party. The program will run through August in retail outlets nationally. Beginning in June consumers can enter to win through text or online one of two grand prizes: a Heineken “Blok” Party that... Read More
ABSOLUT “”Crush””
To promote its vodkas this summer ABSOLUT is hosting Fresh Fruit ‘crush’ events that showcase its “true taste comes naturally” positioning. Cocktails will be made with their vodkas and juices squeezed from Absolut’s own branded crush machine. Brightly colored signage and POS materials along with fresh fruit bar tools and... Read More