J VINEYARDS & WINERY

The wine producer whose iconic yellow “J” logo has appeared on its bottlings for over 2O years will introduce a fresh look to this year’s releases with the launch of a new “J Vineyards” brand and corresponding packaging.  The new design utilizes simple elements to represent the effects of the Russian River Valley on the wine – the background terroir pattern on the labels is infused into the paper, suggesting striations in water, stone and vines – the base components in winemaking.