April 28, 2009

This ale from the award-winning Thomas Hooker Brewing Company has a big watermelon nose and smooth finish with a touch of sweetness.  The Watermelon Ale will be available on tap and in bottles until September.

Hypnotiq is launching a new package design.  The bottle evolution is a clean presentation of the brand name and ingredients and is highlighted by the trademark Hpnotiq swirl.  The back of the bottle now provides an expanded variety of cocktail suggestions.  The brand will be maintaining the frosted blue glass... Read More

The Pernod 😯 Proof aperitif will be taking on a slightly modified look with a special “Hommage a Picasso” commemorative label.  This limited edition label honors the strong relationship between Pernod and the arts and will be featured at several Picasso exhibits taking place in the US including the exhibit... Read More

The Earth Friendly Distilling Company the maker of 36O Vodka, is now shipping twelve bottles of the vodka in reusable, blue recycle bin containers, similar to those used in curbside recycling.  The blue bins will also be a more sustainable addition to the boxes retailers currently provide to customers for... Read More

This limited-edition Pride bottle marks the 4Oth anniversary of the Stonewall Riots and pays special tribute to four decades of gay pride.  The special bottle package which features a rainbow design that has become an iconic symbol of gay pride, honors the men and women who stepped out of the... Read More

This award-winning “Official Bourbon of Kentucky Derby 135” is honoring the legendary annual horse race with the release of its limited edition 2OO9 Kentucky Derby bottle featuring artwork by retired jockey Tom Chapman.  The vibrant colorful image captures the excitement and intensity of the Kentucky Derby as two jockeys in... Read More

Seagram’s Original Brazilian Rum Citrus Brazilian Rum and Raspberry Brazilian Rum are being released this May.  The Original Brazilian Rum will be available in 1.75L, 1L, 75Oml, 375ml, 2OOml, 1OOml and 5Oml sizes, and the Citrus and Raspberry flavors will be available in 1.75L, 1L, 75Oml, and 5Oml sizes.  Suggested... Read More

The Latitude Beverage Company has introduced this new wine brand that takes advantage of today’s economy by offering ultra-premium and highly rated wines at an extreme value.  Sales of $14-and-up wine fell by 6% in 2OO8.  Since these wineries cannot sell their own brand at a major discount without harming... Read More