October 29, 2008

Canadian Club whisky’s holiday promotion includes a “Damn Right Your Dad Drank It” 2OO9 calendar mail-in offer, pole topper and display.

A custom Knob Creek Bourbon label will be available during in-store promotions and online at www.knobcreek.com.  Consumers can have a customized message printed onto this holiday-themed label.

Hornitos Tequila is utilizing holiday-themed danglers, case cards, table tents, and napkins.  Hornitos is also offering a gift pack that includes a 75Oml bottle of Hornitos Reposado accompanied by a flask and recipes.

Newcastle Brown Ale is running its holiday “MAN-ual” promotion designed to assist men during the season.  The MAN-ual will feature tips on entertaining and fashion as well as easy to make recipes.  The MAN-ual will also include special offers from promotional partners Cabot Cheddar Cheese and Java-Log.

Stirrings and Chandon are running a joint holiday promotion that will provide seasonal pairings and recipes for at-home entertaining and holiday celebrations.  The promotion will feature a $3 instant redeemable coupon or $5 mail-in-rebate (depending on the market), a case glorifier and an interactive text messaging promotion to engage interested... Read More

Jim Beam Bourbonis utilizing pole toppers, case cards, base wraps, shelf talkers, and a reindeer store display for the holidays.  Additionally, Jim Beam is offering a holiday gift carton with the purchase of a 75Oml bottle.

The Glenlivet’s new consumer advertising campaign is aimed at creating awareness of the full family of The Glenlivet malts. The “Family Tree” campaign consists of six print executions – each highlighting a different marque in The Glenlivet family. The campaign will debut with a full schedule of consumer publications that... Read More