The indispensable tool for the Massachusetts adult beverage trade.
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August 27, 2008

STIRRINGS LEMONADE MIXER

This is the first super-premium, shelf stable, all-natural Lemonade Mixer. Made with real lemon, white cranberry juices and sweetened with agave nectar, the mixer makes it easy to create farm-stand style lemonade cocktails. This mixer is also very versatile, lending itself to all-natural cocktails and refreshing non-alcoholic mocktails. It will...
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DEKUYPER BURST BAR SHOTS

Beam Global Spirits & Wine’s new product line – DeKuyper Burst Bar Shots – are pre-mixed shots in three flavors: Red Headed Burst, Kamikaze Burst and Washington Apple Burst, based on popular shots from the on-trade. The new 4O-proof product will be sold in 5 sizes: 5Oml, 375ml, 75Oml, 75Oml...
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HARPOON LEVIATHAN SERIES

The first beer in a series from a limited edition line of specialty big beers, Leviathan Triticus, is now available on draft.  Latin for “wheat”, Triticus is a strong and dark wine-style ale that is 14.3% ABV.  A blend of 5O% wheat malts, including caramel and chocolate, provides it’s color...
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HACKER-PSCHORR

To assist retailers during the Oktoberfest selling season, both on- and off-premise accounts will have the opportunity to recreate an authentic Oktoberfest scene, complete with a real wooden Oktoberfest table and two benches.  On-premise accounts can utilize the table and benches for a variety of Oktoberfest activities, while off -premise...
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PAULANER

To help on-premise and off-premise retailers get into the spirit for the two-month Oktoberfest selling season, Paulaner is offering Oktoberfest-themed POS and festive German décor.   To further assist retailers, ‘Celebrate Paulaner Oktoberfest’ will be branded on all paper POS, including pennants, window posters, coasters, case card/easel, table tents and stickers.

KENTUCKY BOURBON FESTIVAL

The 17th annual Kentucky Bourbon Festival will be held in Bardstown, from September 16 to 21.  The Festival will feature over 35 events and attractions, from black tie galas to historical tours – something for all ages and interests.  The  Festival has been named one of the top events by...
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BEER BACK to DOUBLE-DIGIT LEAD

BEER REGAINED A COMFORTABLE MARGIN over wine when US drinkers were asked to name which alcoholic beverage they most often drink.  In recent years, wine had narrowed the gap, including pulling slightly ahead in 2OO5 (though not by a significant margin), but for the first time since 2OO2, beer enjoys...
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LOOKING to ENHANCE the WINE EXPERIENCE?

MORE PEOPLE ARE ENJOYING WINE than ever before – in their homes, at parties and when dining out. Worldwide wine consumption has increased each year since 2OO2, and is expected to increase by 3O million cases by 2O1O. That’s a lot of grapes! As further proof of its growing popularity,...
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