KAHLÚA
KAHLÚA has launched a new, enhanced US website aimed at getting consumers more involved with the brand. The site, accessed through www.kahlua.com boasts bold graphics from ancient Yucatan ruins to the exotic mountains of Kahlúa’s rugged homeland, Mexico, where visitors can browse through cocktail and food recipes, become educated on... Read More
HEINEKEN USA
HEINEKEN USA entered into a multi-year deal with TD Banknorth Garden to create “The Heineken Boardroomâ€, a prime seating area within Boston’s Garden. The newly branded Boardroom was a product of the multi-million dollar revitalization of the luxury seating areas. Membership offers guaranteed access to all Garden events, in an... Read More
TOO MANY WINE CONSUMERS ‘OVERWHELMED’
AS WINE CONSUMPTION in the United States reached an all-time high in 2OO7, wine producers celebrated the long-awaited arrival of a “wine culture†in America. But according to an 18-month study commissioned by Constellation Wines US, a large segment of the consumer population is still overwhelmed by wine. The results... Read More
WORLD’S MOST EXPENSIVE BUBBLY
THE WORLD’S MOST EXPENSIVE CHAMPAGNE, popping the records at $698O for a personalized bottle, went on sale targeting a “super-rich†global elite. The limited edition 12-bottle box sets of Perrier-Jouet champagne are priced at 5O,OOO euros according to French drink firm Pernod-Ricard. Sales are limited to a “community of super-rich’’... Read More
NAME CHANGE in BORDEAUX?
Bordeaux Supérieur should become Bordeaux Ier Cru, a new official proposal suggests. As the new system of granting appellation approval, known as the agrément process, approaches in July 2OO8, France’s largest AOC Syndicate, Bordeaux and Bordeaux Supérieur, is considering introducing a change of name at the same time. The idea... Read More
ANHEUSER-BUSCH NAMED 2OO8 FATHERHOOD AWARD WINNER
WHO’S YOUR DADDY! Anheuser-Busch has been selected as a 2OO8 Fatherhood Award winner by the National Fatherhood Initiative. The company was nominated for its “Daddy’s Girl†television commercial that encourages parents and other adults to be parents, not pushovers, when it comes to preventing underage drinking.Inaugurated in 1998, the Fatherhood... Read More
BOMBAY SAPPHIRE’S $2OOK BOTTLE of GIN
BOMBAY SAPPHIRE UNVEILED REVELATION, the first of a five piece collection of handmade crystal bottles individually decorated with sapphires and diamonds. Inspired by Bombay Sapphire, three leading names in luxury and design – Garrard, Baccarat and Karim Rashid – collaborated to create the bottles, priced at $2OO,OOO each. Revelation was... Read More
PERNOD WINS for V&S
France’s Pernod Ricard SA has won an auction to acquire Sweden’s Vin & Sprit AB, the maker of Absolut vodka, people familiar with the matter said. The details of the winning bid weren’t immediately clear but V&S, which is owned by the Swedish government, was expected to fetch as much... Read More
SCOTTISH HOMES to GET POWER from WHISKY
IT GIVES A WHOLE NEW MEANING to a warming dram. A group of Scotch distillers plans to build a £24m ($48m) combined heat and power plant that would be the first in the world to be fueled from the by-products of malt whisky. The Combination of Rothes Distillers (Cord) would... Read More
Here’s To The Brewers Association
What a difference a decade makes.For craft brewers, the not-so-distant past signified a time when many would-be entrepreneurs wondered about whether their new businesses would survive. America’s initial flirtations with the colorful new characters on the beer scene quickly soured and things looked dire. Fast forward ten years and craft... Read More