The indispensable tool for the Massachusetts adult beverage trade.
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February 25, 2008

Atlas Distributing

Atlas Distributing has appointed Richard Gebhardt as Director of Business Development. He will be responsible for all sales and marketing related to planning, programming and business development efforts. Mr. Gebhardt has more than 16 years experience at the wholesaler level and has held a sales manager position with Atlas since...
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Alcohol Labeling Proposal

After more than 3O years of deliberation, federal regulators have proposed requiring the alcoholic-beverage industry to put nutrition and alcohol-content labels on their containers, setting off the equivalent of a barroom brawl among makers of beer, wine and liquor. Pushed by consumer groups, the US Treasury Department’s Alcohol and Tobacco...
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Diageo Jilts Absolut for Ketel One

Diageo has abandoned its interest in buying Sweden’s Vin & Sprit, instead shifting gears by purchasing a 5O% interest in Ketel One for $9OO million. Diageo will have the right of first refusal over the sale of the remaining 5O% stake should the family decide to sell in the fourth...
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PERNOD RICARD ADDS LILLET to PORTFOLIO

Pernod Ricard is buyING aperitif manufacturer Lillet, which is based on wine and fruit liqueur. for an undisclosed sum. Philippe Savinel, CEO of Pernod Ricard’s Ricard unit said Lillet is ‘a growing brand’ that will boost the company’s aperitif product range and reinforce its strategy of increasing premium products.

7 Bids for Absolut

The Sweden government has received seven indicative bids in the first stage of an auction of Absolut vodka maker Vin & Sprit. Bidding for the firm, the centerpiece of the country’s largest privatization program, starts at 4O billion Swedish Crowns ($6.18 billion). More than 3O firms were invited to participate...
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PUBLICK HOUSE GOES RETAIL

There’s a new beer shop on the block. Publick House Provisions, a new gourmet grocery from the owners of renowned The Publick House in Brookline was scheduled to open its doors on March 1, just one block from the beer bar-kitchen. All of the beers sold at The Publick House...
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A NEW NAME REFLECTS EXPANDED MISSION

Massachusetts Licensed Beverage Association has a new name and an expanded mission. The New England Licensed Beverage Association, or NELBA, formerly the MassLBA, will continue to serve the needs of on-premise liquor licensees throughout New England. Terry Connaughton, who served as Executive Director of the MassLBA, will serve as President,...
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IN GOOD TIMES and BAD, SPIRITS PREVAIL

Whether we’re happy or sad, rich or poor, we Americans still like our cocktails. The Distilled Spirits Council (DISCUS) recently reported that in 2OO7 distilled spirits grew for the eighth straight year, with sales up 5.6% totaling $18.2 billion and volume rising 2.4% to 181.5 million cases as consumers continued...
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A LITTLE WINE with YOUR WORKOUT?

A little exercise combined with a little alcohol may be the key to living a longer life, according to a new study published in the European Heart Journal. The study found people who drink moderate amounts of alcohol and are physically active have a lower risk of death from heart...
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BEER that BATTLES CANCER

Who would have thought of beer as a cancer fighter? Whether you prefer Schlitz or Chamay, drinking a cold beer just may hold the key to staving off some forms of cancer. A compound found only in hops called xanthohumol shows toxicity to human breast, colon, ovarian and prostate cancers....
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