JOSE CUERVO PLATINO

Part of the Reserva de la Familia collection, this
limited-edition ultra premium silver tequila is made from
1OO% blue agave and is handcrafted using a proprietary
distillation process called “Esencia de Agave” that
optimizes the tequila’s agave notes. The launch is being
supported by a marketing campaign that includes promotions,
special events and a new print ad campaign. The ad tagline,
“Every Family Has Its Secret” indicates that the
introduction of Platino unlocks a family treasure that has
been kept “secret” for two centuries. The ads will appear in
national and regional lifestyle publications as well as
trade magazines. Presented in individually numbered bottles
and packaged in a blue wooden box, retail is approximately
$59.99 per 75Oml.