COURVOISIER EXCLUSIF COGNAC
Aged between six and twelve years, this new super premium
cognac is a blend of grapes from the Grande and Petite
Champagne, Fin Bois and Borderies regions. Designed to be
mixable, it has a floral aroma and the flavor has notes of
spice, vanilla and gingerbread. The body is smooth
with a long finish. National print advertising will
launch in 2OO8. With product education being an
initial focus, trade ads will be placed in select
publications. A variety of POS elements will accompany
the launch including a jump drive loaded with interactive
background information, shakers, glassware, recipe cards,
posters, permanent shelf displays, bottle neckers, and end
cap displays. Available in 5Oml, 2OOml, 75Oml, and 1L
bottles. Retail is $5O for the 75Oml.