HEINEKEN PREMIUM LIGHT DRAUGHTKEG
Heineken has added Premium Light to its new off-trade draught beer system. The Draughtkeg consists of a disposable, 1OO% recyclable, steel keg, and utilizes an internal carbonator that releases carbon dioxide each time the tap is opened. Retail is approximately $19.99 per 5-liter keg.
JOSE CUERVO PLATINO
Part of the Reserva de la Familia collection, this limited-edition ultra premium silver tequila is made from 1OO% blue agave and is handcrafted using a proprietary distillation process called “Esencia de Agave” that optimizes the tequila’s agave notes. The launch is being supported by a marketing campaign that includes promotions,... Read More
PARKER’S HERITAGE COLLECTION BOURBON
This is the first release in an annual series of rare, aged American whiskeys from Heaven Hill that is a tribute to sixth generation master distiller Parker Beam. The first edition will be a cask-strength 1996 bourbon. It’s being bottled at barrel proof, the first time Heaven Hill has released a... Read More
HIRAM WALKER PUMPKIN SPICE
The latest flavor to join the line, available though November, is made with all natural flavors of graham cracker, vanilla, cinnamon/nutmeg, and pumpkin pie with a deep orange/brown color. The launch will be supported with various marketing initiatives including trade advertising, sampling, POS materials including recipe neckers and case cards... Read More
COURVOISIER EXCLUSIF COGNAC
Aged between six and twelve years, this new super premium cognac is a blend of grapes from the Grande and Petite Champagne, Fin Bois and Borderies regions. Designed to be mixable, it has a floral aroma and the flavor has notes of spice, vanilla and gingerbread. The body is smooth... Read More
IT’S BEER by a BUBBLE
AFTER A RATHER DISCOURAGING couple of years, beer has something to cheer about. The annual Gallup Poll recently reported that beer edged out wine as the adult beverage of choice in the US. The percentage of Americans who drink any type of alcohol is stable, though the poll shows that... Read More
CRAFT is KING
WHERE WOULD THE BEER industry be without craft brewing? It may only make up a small percentage of the industry but the craft beer segment has largely been carrying the weight of the beer category on its shoulders. The Brewers Association reported recently that the volume of craft beer sold... Read More
The ITALIAN GANG
IT MAY SOUND HARMLESS enough but wine counterfeiting is no laughing matter. Over the last few years the business of faking wine bottles and labels has grown substantially and become a very lucrative industry. The problem is so serious that twenty-five members of the Italian military police recently became qualified... Read More
WHAT a DIFFERENCE a LABEL MAKES
IT’S TRUE: we are a nation of label snobs. Changing the label on a wine changed diners’ opinions of their wine, opinions of their meal, and their decision to return to the restaurant, according to a recent Cornell University study. In the experiment, forty-one diners at the Spice Box restaurant... Read More
VIVE le COME BACK!
TIMES HAVE BEEN TOUGH lately in the French wine business but things may be on the upturn. After years of watching foreign taste buds respond to innovative New World wines, French wine and spirit makers appear to be making their way back into the global market. Exports in the first... Read More