CROWN ROYAL

CROWN
ROYAL‘s running
“Legends of the Purple Bag”, a contest seeking out the most
creative works made from the brand’s iconic purple bag. From
now through December 31, consumers 21 and over can submit
pictures of their creations via mail or online entry at
crownroyal.com/legendary. Participants are eligible to win a
grand prize of “legendary” trips to both Los Angeles and New
York. The weekend in Los Angeles includes a “movie night”
with Hugh Hefner and a private tour of the Mansion with a
Playboy Bunny. The weekend in New York includes a day of VIP
treatment at the ESPN Zone and a tour of ESPN headquarters
in Bristol, Connecticut. There are no limits on number of
submissions, as long as the purple bag is incorporated into
the entry. Past creations have ranged from winter hats and
sport jackets woven entirely from the purple bags, to car
interiors and sofa covers lined with them. For every
submission received Crown Royal will make a donation to
RADD, the entertainment industry’s voice for road safety to
help the fight against drunk driving.