BORU VODKA

BORU
VODKA has launched
“Defend the Bar Band”, a web-based contest to find the most
authentic and passionate bar band. Additional elements
include a consumer “Defend the Fan” sweepstakes, and
on-premise “Defend the Bar Band” nights.

The multi-tiered effort
begins with the search for the ultimate bar band. Up to
fifteen unsigned bands will be selected from all the entries
received and their original recordings will be featured on
boru.com. The bands will compete for the opportunity to win
a digital release deal with Roadrunner Records as well as
$1O,OOO worth of new equipment from Musician’s Friend.
Real-time, web-based consumer voting will narrow the field
to four finalists. A combination of consumer voting and
industry panel votes will determine the winning bar band.
The judging panel is made up of industry and entertainment
experts from Roadrunner Records, Blender.com, Musician’s
Friend and Boru Vodka. Bands can currently submit their
entries online, and beginning September 24 consumers can
visit boru.com to vote for their favorite bar band. They can
also enter the “Defend the Fan” sweepstakes for the chance
to receive daily music downloads and win $5OOO or a Boru
branded jukebox. The bar band program will be promoted
on-premise with events and POS merchandise. The winning band
will be announced in early November.