The indispensable tool for the Massachusetts adult beverage trade.

Breaking News

Corazon Tequila Introduces New Packaging

Corazon Tequila is making some exciting changes to its packaging beginning in October. Inspired by the simple elegance of the Expresiones del Corazon line, the new heritage packaging puts the focus on the quality and craftsmanship that goes into every bottle of Corazon Tequila. After five years on the market,...
Read More

Heineken Brings 007 To Your Store

Ahead of the worldwide release of ‘Spectre’ this autumn, Heineken announced the latest chapter of its global partnership with the iconic James Bond film franchise. Heineken’s integrated ‘Spectre’ campaign invites consumers into the legendary world of James Bond. Fans are given access to exclusive behind-the-scenes Spectre content, classic Bond films...
Read More

Historic Egan Whiskey Brand Revived

Six generations in the making, P&H Egan Ltd. is reviving its historic Egan’s Irish whiskey, representing 160 years of Egan family heritage. The storied brand is launching in select U.S. cities this fall with its first expression, the charismatic Egan’s 10-year-old Single Malt. Egan’s Irish Whiskey is full of genuine...
Read More

Absolut Introduces New Limited Edition Electrik Bottle

Absolut announced its newest limited edition bottle, Absolut Electrik, available in striking silver and electric blue. The new bottles feature Absolut Original Vodka and will be available starting October 1, 2015 through the holiday season to help partygoers and throwers turn their nights “Electrik.” The Absolut Electrik bottle is the...
Read More

Dos Equis 5th Annual Halloween Masquerade

Dos Equis is celebrating the Halloween season with its fifth annual Masquerade program. The fully integrated, 360° program provides consumers access to the Most Interesting Man’s entourage to help them create or attend an epic, fall celebration that rivals the Masquerade itself. Masquerade will be supported by a comprehensive marketing...
Read More

Jameson + Irish Craft Beer = Jameson Caskmates

Jameson Irish Whiskey’s passion for craft, quality and neighborhood collaboration continues with a one-of-a-kind whiskey – Jameson Caskmates. For the first time ever, local Irish micro-brewery Franciscan Well and Jameson Original shared casks to create one exceptional whiskey combining the smoothness of Jameson Original with the richness of stout beer,...
Read More

Chivas Regal 12 Year Old New Packaging

Chivas Regal has unveiled a contemporary new design for its 12 Year Old expression that reinforces the craftsmanship, luxury and heritage of this iconic Scotch whisky The new Chivas Regal 12 Year Old bottle retains its round generous shape for which it is renowned, while its shoulders have been raised...
Read More

The Bestest Strongbow Season Ever!

Strongbow Hard Apple Cider is gearing up to make this fall Strongbow Season with a fully integrated, 360° program that encourages consumers to experience Strongbow at its “bestest” when it is served over ice. The program includes national television advertising, targeted digital media, social media engagements, and eye-catching POS materials...
Read More

Burke Distributing Annual Spirits Portfolio Tasting

Burke Distributing will be holding their first annual spirits portfolio tasting on Monday August 31st at China Pearl Restaurant, 9 Tyler Street, Boston. Three, two hour sessions will be held from 12pm-6pm with music provided by Brother Cleve. Open to the trade. RSVP required via Eventbrite: