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New Heineken Campaign – Behind the Star

Heineken launched an integrated, global marketing campaign, There’s More Behind the Star, which invites consumers to discover the authentic product stories that are the foundation of an iconic, global brand. The new campaign includes a fully integrated, 360° marketing program that incorporates national TVC, digital and social support, along with...
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Adios Most Interesting Man

Dos Equis is saying #AdiosAmigo to “The Most Interesting Man in the World,” as he heads on a one-way “Mission to Mars.” The latest spot from Dos Equis, “Mission to Mars,” will be the last commercial featuring actor Jonathan Goldsmith as “The Most Interesting Man in the World.” Fans can...
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LIQS Cocktail Shots Introduces New Fireshot

LIQS introduces Fireshot, the newest flavor to join its portfolio of ready-to-drink shots. Tapping into the popular flavored whiskey category, Fireshot combines cinnamon and vanilla with premium whiskey to create a cocktail in a shot glass that can be shot, sipped or poured over ice. “Consumer interest in flavored whiskies...
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Two New Midleton Single Pot Still Irish Whiskies

Pernod Ricard USA welcomes further innovation to the Irish whiskey category with two new expressions, Midleton Dair Ghaelach and Green Spot Château Léoville Barton. Midleton Dair Ghaelach is the first ever Irish Whiskey from the Midleton distillery to be finished in virgin Irish Oak Hogsheads, and Green Spot Château Léoville...
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Malibu Introduces Pineapple Upside Down Cake

Malibu announced the February debut of its newest addition to the Malibu Sensations portfolio, Malibu Pineapple Upside Down Cake. The indulgent treat can be shared over casual connections with friends or during a relaxed night out in shots, mixed with fruit juices or blended with ice cream. “We are very...
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Berkshire Brewing Company to Distribute Ciders of Spain

BBC Distributing announced that effective January 25, the entire Cider of Spain portfolio will be available to its customers in Massachusetts. With ciders mostly from the Asturias region in northwest Spain where the cider culture dates back to Roman Times, these exemplify some of the most prized ciders in the...
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Mad March Hare Poitin

Mad March Hare, premium Irish Poitin (pronounced ‘put-cheen’), brings innovation to the Irish Spirits Category. Quietly distilled in Ireland, Mad March Hare shares the heritage of this traditional Irish spirit with the U.S. market, providing an exciting new offering for whiskey drinkers and non-whiskey drinkers alike. Distilled in a copper...
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Heineken Encourages Soccer Fans To Never Miss A Minute

Heineken Premium Lager is pairing up with UEFA Champions League (UCL) and Major League Soccer (MLS) to ensure soccer fans Never Miss a Minute of the action all season. Beginning March 1, Heineken’s fully-integrated, 360° retail and on-premise SOCCER IS HERE program, encourages fans to choose Heineken for all of...
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Eat. Sleep. Celebra. Repeat. With Tecate Light This Holiday Season

From Thanksgiving to Dia de Reyes, Tecate Light is bringing the boldness of the holiday season to life with a comprehensive, 360° program that offers consumers everything they need to kick-start their holiday celebrations. The fully-integrated retail promotion, including digital partnerships with Pandora and Ibotta, bold in-store displays and attractive...
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Pernod Ricard Renews Relationship With Martignetti Companies

Pernod Ricard USA announced that it has renewed its agreement with Martignetti Companies in Massachusetts and in Rhode Island with Rhode Island Distributing, its partnership with the Mancini Family. “Pernod Ricard has a strong relationship and an excellent track record with Martignetti”, said Bryan Fry, President and CEO, Pernod Ricard...
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