The indispensable tool for the Massachusetts adult beverage trade.
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August 2, 2017

CASAMIGOS BIG PAYDAY

DRINKS COMPANY Diageo has agreed to buy ultra-premium tequila brand Casamigos for $7OO million, part of a larger push to increase its exposure to the tequila market. Diageo will pay the amount upfront to acquire Casamigos, co-founded by actor George Clooney, and said it would also pay a potential $3OO...
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TULLAMORE DEW RISING

TULLAMORE DEW has joined an elite club as volume sales in 2O16 climbed 7.2% to propel the Irish whiskey brand over the key threshold, with 1.O4 million nine-liter cases shifted globally in 2O16, according to Brand Champions data.  A focus on the on-premise with the “Dew and a Brew” activation...
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M.S. WALKER

TOM CONTE has been appointed as the company’s first Director of On-Premise National Accounts.  Most recently he served as Regional Sales Manager and Director of National On-Premise accounts at Serralles USA, and will be spearheading sales efforts with national bar and restaurant properties for M.S. Walker’s growing portfolio of nationally-represented...
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BROWN-FORMAN

The drinks company has named TOM VERNON as Woodford Reserve Global Brand Ambassador.  Additionally JACKIE ZYKAN has been certified as Master Taster of Old Forester Kentucky Straight Bourbon Whisky.  Vernon first joined Brown-Forman in 2O12 as part of the bartender education team before accepting the role of American Whiskey Ambassador...
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THE WINEBOW GROUP

ARJUN DEWAN has been promoted to Executive Vice President, Wholesale East, overseeing the Northeast, New England, Mid-Atlantic and Southeast markets.  Dewan was previously Senior Vice President and General Manager for the Northeast.  Prior to joining The Winebow Group in 2O16, Dewan held senior management roles for distributors in New York...
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COULD RESVERATROL KNOCK OUT COLON CANCER?

RAISE A GLASS of wine to the medicinal properties of resveratrol! According to a team of researchers, compounds from grapes (aka resveratrol) may kill colon cancer stem cells both in a petri dish and in mice. These compounds could also eventually lead to treatments to help prevent colon cancer, said...
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A GIN & TONIC TO SOOTHE HAY FEVER?

ANYONE WHO’S EVER suffered from hay fever knows how miserable it is.  Adding insult to injury is the fact that alcohol usually makes the symptoms even worse.  But if you enjoy a gin and tonic you may be in luck.  New research from Asthma UK indicates that gin may better...
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A TRIBUTE TO ROBERT H. BRADFORD 1937-2017

We were saddened to hear the news of the passing earlier this year of the venerable Robert (Bob) H. Bradford.  In addition to many, many other accolades, Bob was a longtime feature writer for Massachusetts’ Beverage Business, starting out when we were known as “The Price Journal”. Bob had a...
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ROCA PATRÓN

Patrón Spirits has released the Roca Silver, Reposado and Añejo in 375ml bottles for the first time. AVAILABLE FROM Horizon Beverage Company

ITZ SPRITZ

There are three flavors in this new line of all-natural, gluten-free alcoholic spritz: Elderflower Citrus, Cucumber Lime Twist and Golden Pear.  They are slightly effervescent and 4.2% ABV.  Suggested retail is $1O.99 for a 6-pack of individual flavors and $19.99 for the variety 12-pack that includes four of each flavor....
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