The indispensable tool for the Massachusetts adult beverage trade.
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January 7, 2026

BEYOND DRY JANUARY

NO/LOW ALCOHOL TREND BECOMES A LIFESTYLE By Maia Merrill Gosselin The holiday crunch is over and the new year is dawning. Traditionally, January is the down month for alcohol sales as people make resolutions (however briefly) and attempt to live healthier in addition to saving money. But the past few...
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UNCORK THE POSSIBILITIES

Ways to Invigorate Your Wine Program for the Coming Year By Frank Paredes The wine world seems to be inundated with bad news these days. There is decline in consumption driven by consumers drinking less, lifestyle changes, price increases, and President Trump’s imposition of tariffs driving up the cost of...
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A Q&A WITH . . . LEW BRYSON

AMERICAN SINGLE MALT TURNS ONE WAS ITS FIRST YEAR A BOON OR A BUST? By Maia Merrill Gosselin For novices and connoisseurs alike, the phrase “single malt” has long held cachet when it comes to whisk(e)y whether Scottish, Irish, or Japanese. But until recently, there was no such category for...
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