MAST-JÄGERMEISTER US

CHRIS PEDDY has been appointed Chief Marketing Officer.  In this position he will oversee Jägermeister’s new brand identity launch as well as all aspects of the US marketing platforms, strategy and innovation, digital marketing, customer marketing and public relations.  Peddy was initially hired by Mast-Jägermeister US (formally known as Sidney Frank Importing Co.) as Vice President, Brand.  For over six years, he was Vice President of Global Brands and Marketing at Beam Global Spirits and Wine.