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April 26, 2017

Heineken’s New 18 Bottle “Just Add Ice” COOLERPACK

Heineken is launching the “COOLERPACK,” an engineered 18-pack cardboard packaging innovation that allows consumers to chill their Heineken by simply removing the top to their case, and adding ice. The COOLERPACK is the newest edition to the Heineken range of packaging configurations, bringing convenience and occasion-based purchase choice to beer...
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