STOLI GROUP GETS INTO THE TEQUILA BIZ

NO DOUBT ABOUT IT, the tequila category is on fire and drinks companies are taking note. The Stoli Group USA recently announced that it will hold the importation, distribution, sales and marketing rights for the ultra-premium KAH Tequila brand which includes a Blanco, Reposado, An±ejo and Extra An±ejo.  The drinks company’s foray into tequila comes at a time of near-unprecedented growth for the category.  According to IWSR’s US Beverage Alcohol Review 2O16, tequila posted 5.2% growth to surpass the 15 million nine-liter-case mark in 2O15 with no signs of slowing down. KAH translates to “life”ù in the ancient Mayan language the tequilas are bottled in uniquely decorated, spirited skull bottles.