BELLY UP TO THE BAR AT CHUCK E. CHEESE’S

IF THERE WAS ever a place where a parent might need a drink . . . In an effort to win over Millennials, Chuck E. Cheese’s is adding new options to its menu that includes beer and wine.  The chain is trying to appeal specifically to “younger mothers” because the majority of the time they are deciding where they’re taking their children.  In 2O14, sales slipped 2.2 percent.  The chain found that children wanted to go to Chuck E. Cheese’s an average of 11 times a year, but only went three times because parents were not taking them.  Part of the reason was because they didn’t like the food and beverage options.  The new menu will feature beer, wine and some healthier food choices.  A few locations already offer a small selection of beers.  More beer and wine choices will be added to all 588 locations.