JIM BEAM BOURBON

Beam Inc. has initiated its first ever brand campaign for JIM BEAM BOURBON to span all of the brand’s markets globally.  Make History is a multi-year, multi-media campaign that will launch in the fourth quarter and roll out in more than 1OO markets around the world over the next nine months using TV, digital, social, print, and out-of-home media.  The campaign will encompass the full line of Jim Beam products including the flagship Jim Beam White, Black, Devil’s Cut, Honey, and Red Stag.