SAMUEL ADAMS BOSTON LAGER CAN

 – For the first time, the brewer will be offering its Boston Lager in a can.  The new design is the result of two years of ergonomic and sensory research and testing that entailed a multi-tiered collaboration with can manufacturer Ball Corporation, a design team at IDEO, and sensory expert Roy Desrochers of GEI Consultants.  The “Sam Can” will be released in early summer.  Suggested retail is $14.99 to 17.99 for a 12-pack.  Available from Atlas Distributing, Burke Distributing, Commercial Distributing, L.Knife & Son, and Merrimack Valley Distributing.