MALIBU WINTER LIMITED EDITION

MALIBU WINTER LIMITED EDITION
This release from Malibu is a blend of Caribbean rum with real coconut flakes suspended in the liquid which, when consumed, dissolve in the mouth.  The package design incorporates a see-through window on the white bottle to showcase the coconut (snow) flakes floating in the liquid.  The inside of the bottle is painted a bright blue.  To support the release, Malibu will use digital and social media and provide POS materials including pole toppers, case cards and shelf talkers.  Suggested retail is $13.99 for a 75Oml.  Available through December from United Liquors.