HEINEKEN

 is running a multi-channel “Spread Your Holiday Cheer” program from now through December.  Through a proprietary mobile app, accessed by scanning the JAGTAG code technology on Heineken’s holiday POS, shoppers have immediate access to images, recipes and e-card greetings they can share through social media outlets.  In addition, shoppers can take advantage of high value cross-merchandising offers on products that have a strong cross-purchase index with import beer including: fresh or hot food items, ice, soft drinks, and Stolichnaya Vodka (in participating outlets).  Grocery offers include a recipe from chef Spike with a call-to-action for shoppers to download the Heineken Holiday app to find more recipes.