ABSOLUT BOSTON WALL OF PRIDE

Absolut Vodka hosted a special unveiling of the Absolut Wall of Pride at the  Boston’s Prudential Center. Famed “Cheers” bartender Eddie Doyle and the Charles River Conservancy were in attendance along with Absolut Vodka and Horizon Beverage Company. The Wall, inspired by the design of the new Absolut Boston bottle and Fenway Park’s Green Monster, bears the signatures of numerous Boston celebrities including Jim Rice, Johnny Pesky, Carlton Fisk, Amy Poehler, the Drop Kick Murphys and Mayor Tom Menino. Absolut is donating $5O,OOO from the sales of Absolut Boston to the Charles River Conservancy, a Boston area charity dedicated to the stewardship and renewal of the parklands along the urban riverbanks.In addition, Horizon Beverage Company – which will exclusively distribute the spirit in Massachusetts – has announced that it will donate all profits, approximately $3O,OOO, from sales of Absolut Boston to the Charles River Conservancy.