SEAGRAM’S SMOOTH BRAZILIAN RUM

Seagram’s Original Brazilian Rum Citrus Brazilian Rum and Raspberry Brazilian Rum are being released this May.  The Original Brazilian Rum will be available in 1.75L, 1L, 75Oml, 375ml, 2OOml, 1OOml and 5Oml sizes, and the Citrus and Raspberry flavors will be available in 1.75L, 1L, 75Oml, and 5Oml sizes.  Suggested retail price is $11.99 per 75Oml. The launch will be supported with trade advertising, a range of POS materials, a 5Oml retail promotion, off-premise sampling, and targeted internet programming.