M by MICHAEL MONDAVI
Folio Fine Wine Partners announced that Michael Mondavi will release his first signature Cabernet Sauvignon, M by Michael Mondavi, this fall. It is made from 1OO percent Cabernet Sauvignon sourced from Michael’s Animo vineyard in the Foss Valley of Atlas Peak. The wine is aged for 22 months, followed by... Read More
TWO FINGERS TEQUILA
TWO FINGERS TEQUILAHeaven Hill Distilleries has redesigned its Two Fingers Tequila line – including a clear bottle and a more streamlined black label prominently featuring a Blue Agave plant. New POS material has been developed to support the new look featuring the revamped tagline, “It Takes Two†in keeping with... Read More
HIRAM WALKER GINGERBREAD
This new release will be available in early October. The launch will be supported with a full array of marketing initiatives which include on- and off-premise POS materials including recipe neckers, case talkers and redesigned 4-bottle counter units, table tents and a bartender recipe guide.
RUSSELL’S RESERVE WHISKIES
RUSSELL’S RESERVE WHISKIESMaster Distiller Jimmy Russell and his son, Associate Distiller Eddie Russell, unveiled a handsome new look for their hand-crafted Russell’s Reserve Bourbon and Russell’s Reserve Rye products. Russell’s Reserve’s new packaging will debut in November in time for the holiday selling season. The new look more clearly communicates... Read More
THE GLENLIVET XXV
The Glenlivet is pleased to announce the US introduction of The Glenlivet XXV, the oldest permanent release in the range’s portfolio. This new offering is made from hand-selected vintages that have been finished in first-fill Sherry casks for at least two years before bottling. The final marriage of the whiskies... Read More
DISTILLED SPIRITS COUNCIL
DISTILLED SPIRITS COUNCIL’s website ProhibitionRepeal.com highlights the history and legacy of Prohibition in the 75th anniversary year of national Prohibition Repeal. The site offers visitors comprehensive information about the history of Prohibition authored by some of the best known spirits writers in America, as well as photos, facts, calendars, blogs... Read More
OVAL VODKA
OVAL VODKA is launching a competition to determine its signature cocktail – the OVAL Office. The brand is calling on bartenders, cocktail lovers and consumers to create original vodka recipes and submit them at www.ovalvodka.com. Deadline for submissions is October 25, after which a committee of certified vodka connoisseurs will... Read More
HORNITOS TEQUILA
HORNITOS TEQUILA is partnering with BuyYourFriendADrink.com to offer consumers the opportunity to buy their favorite Hornitos cocktail for friends via mobile phone or email. Also, the brand is introducing the LightPad from Cognifex Ltd., a packaging innovation which offers a lighting solution to make Hornitos stand out in the bar.
COURVOISIER COGNAC
COURVOISIER COGNAC launched its Le Nez de Courvoisier program to educate distributors and the trade across the country about the House Style of Courvoisier. Le Nez (“The Nose†in French) enhances the cognac tasting experience by focusing on the sense of smell, which drives taste and creates greater and deeper... Read More
HEINEKEN ACQUIRES IMPORTATION RIGHTS for NEWCASTLE
ON SEPTEMBER 1, Heineken USA assumed the rights to import, market and sell Newcastle Brown Ale in the US. This addition to the Heineken portfolio serves as a platform for future growth and places the brand as one of the top national sales priorities for the organization, along with brands... Read More