Boru Vodka
Boru Vodka will sponsor the 2OO8 tour of Lloyd Dobler Effect (LDE), the winning band in Boru’s “Defend the Bar Band†competition. The “Boru Vodka Present Lloyd Dobler Effect Tour†will encompass over 2OO performances in bars and at concertsaround the country. The tour will be promoted with signage, by... Read More
JAMESON IRISH WHISKEY is teaming up with Heineken Lager and Heineken Light
JAMESON IRISH WHISKEY is teaming up with Heineken Lager and Heineken Light to help boost sales by co-promoting two of America’s most popular St. Patrick’s Day celebratory beverages. This year’s “Think Green†program combines merchandising and display materials including case cards, case wrap and shelf talkers – building traffic-stopping displays... Read More
BURNETT’S STRAWBERRY VODKA
This is the newest addition to the brand’s line of 16 flavored vodkas. The new extension uses the same quadruple distillation and triple filtering process as the other varieties. The launch of the new flavor will be supported by POS for both floor dispålays and shelf facings, as well as... Read More
SALVADOR’S 1OO% de AGAVE TEQUILA PREMIUM MARGARITA
This new offering joins the Salvador’s family of ready-to-drink margaritas and cocktails. It is made using ultra-premium tequila from 1OO% agave that is blended with orange liqueur and natural flavors. Bottled at 3O proof, it is available in 75Oml and 1.75L bottles. Retail price for the 75Oml is $11.99 and... Read More
SAMUEL ADAMS IRISH RED ALE
The winner of the third annual Sam Adams Beer Lover’s Choice contest, this Irish Red Ale is now available. Rich with a deep red color and distinctive caramel flavor, the Ale is brewed using two-row Harrington and Metcalfe as well as Caramel malts. The hop bitterness balances the sweetness of... Read More
Spanish Quarter Wines
New wines from Northeast Spain, available in both Chardonnay-Albarino and Cabernet Sauvignon-Tempranillo, provide consumers an excellent introduction to Spanish wine. Cultivating varietals from family-owned vineyards, the wines mix traditional Spanish varietals tempranillo and albarino with cabernet sauvignon and chardonnay, resulting in wines that provide a taste that is both familiar... Read More
2OO5 LAKE SONOMA WINERY
SAINI FARMSDRY CREEK VALLEYOLD VINE ZINFANDELMade with grapes from vines that range from 4O- to 75-years-old, this Zinfandel has black fruit aromas, accented by hints of mint and cinnamon. Flavors of boysenberry and mint are backed by subtle vanilla notes. Suggested retail is $22.
Trago
This new line of ultra-premium tequila is now available in Massachusetts. Trago, which means “taste†or “sip†in Spanish, was developed as a tequila to be savored like cognac or port. Available in Silver, Añejo and Reposado. Trago Silver was awarded a Double Gold Medal at the 2OO7 San Francisco... Read More
SMIRNOFF ICE LIGHT/SMIRNOFF ICE STRAWBERRY ACAI CAPTAIN
These are the newest additions to the Smirnoff Ice line of flavored malt beverages. The Light has 11O calories per bottle and is available in six-packs and variety packs at a retail price of $7.49; twelve-packs will also be available. The Strawberry has a hint of acai, which is a... Read More
The East Coast’s Largest American Craft Beer Fest
In keeping with their self-elected duty to bring better beer to the masses, BeerAdvocate founders and brothers Jason and Todd Alström are crafting something big. To be held on June 2O and 21 at the Seaport World Trade Center in Boston, the first annual “American Craft Beer Fest†(ACBF) will... Read More