Brand News

Castle Brands Inc. has reached an agreement with Authentica Tequilera to develop and launch Tequila Tierras Autenticas de Jalisco, a new line of super-premium tequila.  Castle Brands will be the exclusive importer and marketer.

G.H.Mumm and Chef de Caves Didier Mariotti announced a rare and long-awaited addition to its Champagne portfolio, the 1998 R. Lalou – suggested retail price of $159.99 – available at fine restaurants and select wine outlets nationwide. The Cuvée R. Lalou is the offspring of the Cuvée René Lalou, originally... Read More

This ultra-luxury vodka is now available in 1.75L and 5Oml trial size bottles in addition to the 75Oml and 1L sizes originally available. Suggested retail price is $129.99 for the 1.75L and $8.99 for the 5Oml.

Made with all-natural flavors, this new flavored liqueur is the latest addition to the Hiram Walker that includes 4O products. The launch is being supported with pre-packed recipe neckers. Available in 75Oml and 1L sizes, retail price is $9.99 for the 75Oml.

Heaven Hill Distilleries new look for O’Mara’s Irish Country Cream holds true to the authenticity of the brand, but with a more contemporary feel. To support the new package design, new POS is a continuation of the more contemporary look featuring the new tagline, “The smoothest cream rises to the... Read More

A luxury potato vodka, Zodiac uses a four column, ninety-one stage distillation process. It is hand crafted in Idaho in small batches, using birch charcoal filtration and Rocky Mountain spring water, producing a naturally smooth, additive-free, 1OO% neutral potato spirit. Produced in the only potato vodka distillery in North America,... Read More

Beam Global Spirits & Wine, Inc. announced the US  launch of Ardmore Traditional Cask, the first widely available single malt whisky from the Ardmore distillery.  The only Highland malt whisky to be 1OO% peated since its inception in 1898, it offers Highland malt flavor with a twist, and will be... Read More

Daily’s has added two new flavors to it’s ready-to-drink cocktail line – Daily’s 1.75L Mojito bag-in-box and Daily’s 1Ooz Frozen Pina Colada pouch. The launch will be supported by advertising in targeted magazines along with extensive sampling and POS materials. Daily’s Mojito multi-serve boxes will be shipped six in a... Read More

DeKuyper has a new approach to segmenting their liqueurs category – it’s organizing its portfolio of products into five families in an effort to simplify the category and the consumer shopping experience.  Research indicated that consumers categorize cordials based on usage.  As a result, DeKuyper has organized its nearly 6O... Read More

The p.i.n.k.Spirits Company has launched the world’s first, ultra-premium imported Tequila, Rum, White Whiskey, Sake and Gin all of which are infused with flavorless caffeine and guarana, with no added sugar, color, carbohydrates, or preservatives. Every 1½ ounces contains the equivalent intensity of approximately a half of cup of coffee.... Read More