ERIK ANDERSSON has been hired as the new ambassador for the US East market. In his new position he will oversee the eastern region of the country. For nearly half a decade, Andersson was the Hendrick’s ambassador in Asia covering China, Japan, Korea, Singapore, Thailand and Hong Kong. He began his career as a bartender in his hometown of Uppsala, Sweden in 1998, and he has worked in bar programs and ownership roles in London, China and Stockholm. Hendrick’s plans a new cocktail strategy this year with all of their ambassadors, who work as gin specialists and mixology masters.