is running the Most Interesting Summer program in retail and on-premise accounts through August 31. Challenges will run throughout the summer inviting participants to submit video or photo documentation of their adventures for the chance to win a variety of prizes including an excursion to the Yucatan. Program activation, led by POS, will instruct shoppers to text “Stay Thirsty” to receive challenges and submit proof of participation via Instagram or to the program website. Retail will feature limited edition displays, stackers, price cards and cooler decals as well as cross merchandising, grocery and C-store offers. Three winners per month will receive an all-expense paid grand prize trip to Mexico with Dos Equis. Weekly challenge winners (8O per week) will win one of three branded prizes including a waterproof camera.