The DOS EQUIS “Dos de Mayo”
retail and on-premise program includes special packaging, Cinco themed cross-merchandising offers at retail, and a new photo app. On-premise will feature limited-edition bottle labels and packaging with Cinco-themed artwork. Additionally, there will be display and POS materials including price cards, Most Interesting Man standees and a new 8-case stacker equipped with a shelf for partner products. There will be Dos de Mayo themed party items including cowboy hats, beads and noise-makers intended for use with the Dos Equis photo app. POS prompts consumers to download the app where they can snap photos, customize them with Cinco-themed frames and share via Facebook, email or other social networks. It also allows patrons to add an image of the Most Interesting Man to their photos.