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Brown-Forman has named Mike Keyes President of its North American region operations.  Keyes who has worked for Brown-Forman since 1991, most recently served as Managing Director of the North American region.  He also has worked for Brown-Forman’s Korbel California Champagnes and Jack Daniel’s brands.

              THE KNOB CREEK WHISKEY PROFESSORS were honored with whisky magazine’s 2OO9 World Icons of Whisky Award for “Ambassadors of the Year” at a ceremony in London England on February 28.  Whiskey ProfessorsSTEVE COLE, BERNIE LUBBERS and DAVID MAYS were recognized for their passion... Read More

 PETER DUFF: MAESTRO of MODERATION Peter Duff died on February 27.He was 😯 years old and had advanced cancer. Mr. Duff an Englishman successful in other businessesand collector and patron of the artsfound his love of  wine transforming into a passiona business finally a cause –that of  moderation, the true... Read More

REST in PEACE MARVIN YOU OL’ MOONSHINER MARVIN “POPCORN” SUTTON IS NO MORE. The legendary long-bearded Tennessee moonshiner who was convicted multiple times of illegally making liquor and possessing a gun as a convicted felon passed away in March.  Sutton, who was 62, built a cult following after writing a... Read More

Beam Global and Cruzan Rum have hired Andrea Bearbower as the Cruzan Brand Education Manager.  In this position she will work directly with consumers trade partners and Beam Global’s sales teams teaching Rumology – the science of what rum is and what differentiates Cruzan in the rum category.  Bearbower will... Read More

Diageo North America has appointed Mark Hubler as President over the US control states.  In this position Hubler will oversee the GMs for the West, Central, Northeast, and Southeast control states.  He will also serve as liaison to the NABCA on behalf of Diageo and as a member of the... Read More

Matthew J. Shattock has been appointed as the Chief Executive of Beam Global Spirits & Wine to run its spirits unit as the company seeks to boost international growth of such brands as Jim Beam bourbon and Sauza tequila.  Shattock succeeds TOM FLOCCO who resigned last autumn after nearly five... Read More

Sidney Frank Importing Co. has named Michael Fuchs as Vice President Southeast Division.  He replaces Charlie Sipple who will return to his role as Vice President, Military, Duty-Free, Off-Shore after filling the role of Vice President, Southeast Division on an interim basis. Fuchs brings with him more than twenty years experience... Read More

BOB LACHKY has stepped down from his post as the Chief Creative Officer of the Anheuser-Busch InBev US arm.  A 2O-year marketing veteran Lachky was behind some of the brewer’s best-known beer ads, including TV spots featuring Louie the Lizard and the Whassup campaign.  He was also responsible for ads... Read More

BREWER HEINEKEN has named MICHAEL O’HARE as group human resources director.  He will also become a member of the company’s executive committee.  Previously O’Hare was Chief Personnel Officer of Asia-Pacific for PepsiCo International based in Hong Kong.  O’Hare succeeds Frans van der Minne, who will assume a new role focused... Read More