Malibu Introduces Pineapple Upside Down Cake
Malibu announced the February debut of its newest addition to the Malibu Sensations portfolio, Malibu Pineapple Upside Down Cake. The indulgent treat can be shared over casual connections with friends or during a relaxed night out in shots, mixed with fruit juices or blended with ice cream.
“We are very excited to introduce Malibu Pineapple Upside Down Cake to consumers,” said Jennifer Gordon, Brand Director for Malibu. “We’r
e continuing to see that consumers enjoy drinking confectionary, indulgent-flavored liqueurs as a way to discover new taste sensations that elevate their social experiences and fuel their fun. Malibu Pineapple Upside Down Cake is a distinct and delicious solution to help them do just that.”
To drive awareness of Malibu Pineapple Upside Down Cake, the brand will implement digital media, public relations activations and the brand’s popular social media platforms to reach and influence its already engaged fan base. Additionally, point of sale materials along with in-store sampling in key markets will drive trial and awareness of Malibu Pineapple Upside Down Cake among new consumers at select retail outlets throughout the country.
Gordon continued, “Malibu Sensations have grown significantly and are outperforming confection flavor trends, while pineapple flavored spirits are also experiencing a growth in popularity. There is a large and growing audience for this distinctive product, providing retailers with the unique opportunity to capitalize on these growing trends.”
Malibu Pineapple Upside Down Cake (21% ABV) will be nationally available in 750ml and 1L sizes and will retail for a suggested retail price of $14.99/750ml.
